As COVID-19 restrictions in NSW are eased, more and more small businesses are now able to reopen. The question is, will it be business as usual or has the market shifted indefinitely?
The answer is difficult to predict; many small businesses such as hairdressing and beauty salons will see a large percentage of their business return quickly, albeit with PPC measures in place. At the same time, others such as restaurants and nightclubs may have to hunker down for a more prolonged recovery.
But one thing is sure; most small businesses are going to find a very different market to the one they left. That means significant changes will need to be made to the way they operate if they are to survive in the post-COVID-19 economy.
Changes you can make to COVID-19 proof your business.
Improve your online presence
The shift online was happening long before COVID-19 appeared on our shores. But the pandemic is sure to hasten the run to a stampede. In 2019 eCommerce represented 10% of total retail sales in Australia. That is two percentage points higher than the previous year, and it looks set to continue growing at an annual rate of 5.8% year-on-year (YOY) until 2024.
And that data was before the pandemic hit. Post-pandemic more users will be inclined to shop online. So if you don’t have an online presence or your website needs a little TLC. Now would be an excellent time to make the investment necessary to make sure you grab your share of increased online spending.
As experienced website designers, the digital experts at Coral Creative can assess your current website to provide you with a FREE report which highlights the areas which can be improved. Complete the contact form for more information.
Implement Social media marketing
Social media is one of the most cost-effective ways of getting the word out about your business. Most large corporations already know this, which is why 95% of them use social media to build relationships with customers. But small businesses have yet to catch on. Data shows that just 35% of small business owners update their social media accounts every day.
So if you don’t have an active social media strategy in place to generate targeted leads and build relationships with customers, you are missing out on thousands of dollars in revenue. Social media is quick and easy to implement and can produce results in a relatively short period.
Coral Creative offer social media consulting and website design Australia wide. So if you need help creating a social media strategy, get in touch by completing the contact form here.
Build an automated lead machine
One of the best things about doing business online is that there are several ways you can generate leads. Today’s businesses can make use of social media, Pay-Per-Click (PPC) advertising, Search engine optimisation (SEO), Email marketing, online seminars and more…
But with so many marketing channels available to you, you must automate the process of generating targeted leads and measuring results. The easiest and most profitable way to do this is to build an automated lead machine. There are several easy to use tools available to put your lead generation efforts on auto-pilot.
Coral Creative has been providing website design central coast companies can be proud of for more than ten years. Get in touch with us today, and we’ll show you how profitable automated lead machines can be.
Financial help is available
All this sounds great, but unless you happen to be a digital expert with experience building websites and marketing channels. You are going to need professional help to implement most of these strategies.
And that means you are going to have to commit to spending a little money. Something you may not be able to do in the current environment. Well, help is at hand, the NSW Government has released the Small Business COVID-19 Recovery Grant to help small businesses like yours recover from the pandemic.
What is the Small Business COVID-19 Recovery Grant?
The NSW Government released the Small Business COVID-19 Recovery Grant to help get businesses back up and running once pandemic restrictions are eased. Eligible companies can claim from $500 to $3000, to cover reopening and up-scaling expenses from 1st July 2020.
How can the grant be used?
The grant is eligible for use to cover the expense of reopening or up-scaling operations post-pandemic. Examples include, but not restricted to:
Any fit-out changes required to meet post-pandemic restrictions. (Eg, the installation of plastic barriers and social distancing signs at checkout).
- To meet the needs of staff training to meet new safety guidelines.
- Any continuity planning required to meet new safety guidelines.
- The purchase of any cleaning materials necessary to comply with new hygiene measures.
- Any additional equipment required to comply with social distancing or other public health measures.
- To cover the cost of any marketing, communications or advertising needed to let customers know you are open for business.
- To update digital solutions, making them fit for the post-COVID-19 economy. (Eg, website design services, eCommerce website development.)
To be eligible for a grant you must meet the following criteria as of 1 March 2020:
- Be a small or non-profit organisation with fewer than 20 full-time employees.
- Be registered in NSW. (Make sure your details are up to date on the ABN register before applying.)
- Have an annual turnover above $75,000 (A Business Activity Statement should be provided as evidence.)
- Report payroll below the NSW 2019-2020 payroll tax threshold of $900,000.
- You are an industry highly impacted by the implementation of the Public Health COVID-19 Restrictions on Gathering and Movement order 2020. A full list of impacted industries is available here.
- Be able to prove you have experienced at least a 30% decline in revenue from March to July 2020 compared to the equivalent period (of at least two weeks) in 2019.
- Your business has endured costs associated with safely reopening or up-scaling your company after 1 July 2020.
If in doubt you can check eligibility online using the Service NSW website.
If your business meets the above criteria, you must apply online before 11:59 pm AEST on Monday 31 August 2020.
Note: If your business has previously received a COVID-19 small business support grant, you are still eligible to apply for a COVID-19 small business recovery grant.
How we can help
As a leading website design agency, we have the skills and experience required to help get your business fit for the post-COVID-19 economy. As part of our COVID-19 assessment package, we can carry out a FREE website assessment to establish where your online presence can be improved. You can then use your COVID-19 small business recovery grant to pay for upgrades.
While COVID-19 has been a shock to small business owners across the country, there is no reason why it should continue to be so. With the right advice and strategic investment, you could transform your business by taking it online. The COVID-19 small business recovery grant is a once in a lifetime opportunity to make that investment.
Get in touch with the digital experts at Coral Creative today to see how we can help.