User experience design is the process of developing and improving the interaction quality between a user and all functions and facets of a website. User experience (UX) design focuses on the overall feel of the experience.
A user interface design is multi-faceted and is responsible for the transference of a websites development, research, content and layout into a visually attractive, guiding, intuitive and responsive experience for users.
Our User interface design examines all the visual, interactive elements of a product interface. This includes buttons, icons, spacing, typography, colour schemes, and responsive design. Our goal of UI design is to visually guide the user through a product’s interface. It’s all about creating an intuitive experience that doesn’t require the user to think too much and therefore creates a seamless, flowing, positive user experience!
With Coral Creative our UI design transports the brand’s strengths and visual equity to a product’s interface. Therefore ensuring the design is consistent, systematic, and visually pleasing.
Our approach to user experience design focuses on collaboration with you throughout the design process to fully understand your business, objectives and target market.
As a user experience design agency, UX is fundamental to everything we do. Regardless of the industry, we work with you to deliver an intuitive and exceptional experience that your customers will enjoy and remember.
Forrester Research published that UX design could increase conversion rates by 200% – 400%. Our UX design experts research and analyse your audience’s motivations and leverage UX best practices to design, test, refine, iterate, and produce intuitive and effortless user experiences that convert.
Our UI/UX design and development team work closely with you to analyse your business objectives and target market. The discovery phase of our UX design process helps us understand the problem we’re trying to solve. Our research and discovery exercises help to draw out this information and also challenge these assumptions.
The insights gained from the discovery step are used to consider possible solutions. Our user experience design process explores potential concepts. This is achieved through wireframes and prototypes. Prototyping enables us to get direct and early feedback from your target users by testing what is working and what is not. This approach enables us to gain valuable insights quickly on our design based on feedback.
Usability testing is at the heart of successful websites and apps. A working prototype is tested by assigning a series of tasks to your target users. This highlights potential issues and barriers that target users may come across. Our proven test, feedback, change and repeat cycles ensure that the final solution meets user needs and expectations.